The Content Marketing Ecosystem

The Content Marketing Ecosystem

Content marketing is a broad area of business marketing that focuses on creating content of various types to seek the ideal audience’s attention, connect with them, develop a trusting relationship with them, and eventually convert them into clients or customers....
SEM and Display Advertising

SEM and Display Advertising

Introduction SEM (Search Engine Marketing) and display advertising are two popular forms of online advertising businesses use to promote their products or services. SEM involves placing ads at the top or right of search engine results pages, giving companies a...
The Strategic Types of Content

The Strategic Types of Content

The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and, ultimately, to drive profitable...