It’s time for marketers to level up their social media strategies!
In recent times, social media has been playing a vital role in promoting a brand online. However, “The prominent social media”, didn’t happen overnight. All the marketers are now aware and do recognize social media, as an excellent platform for business growth with benefits.
Time is equal to money! Social media is a fast-paced exchange of information. It has touched the next level in the marketing world. It creates real measurable results that impact the business’s bottom line. To achieve your strategic vision, you need to keep up with the latest trends, new tools, and practices up-to-date. By leveraging social media effectively, you can obtain thousands of visitors to your site.
Top reasons to use social media tools:
Many marketers are not aware of what is real social media management. From the old technique, door-to-door marketing, to recent online marketing, people need more up-gradation in business to reach their goals. Therefore, it’s the right time for companies to decide whether to invest in a social media management tool. It will be a good investment based on your budget. So, here are some of the main reasons which prove why investing in social media tools is worthy.
1. Manage multiple accounts:
All businesses will not be engaging in only one medium. Presenting your business in multiple networks will grow your online presence. In this case, managing various accounts is a challenge to master. Once mastered, It will save your time in logging in and out for multiple social pages.
2. Increase Social accountability:
An innovative social media tool will reduce your brand’s risk in providing additional layers and permissions so that only trusted employees can reach out to your profile. In addition, you have visibility to find if any unnecessary content gets published from your account.
3. Monitor relevant keywords:
Keywords play an essential role in online business. Still, everything will kill your time by tracking the trending keywords and analyzing the competitor’s keywords. Therefore, the social media tool has featured trends to obtain highly searched keywords based on your business or products.
4. Keep up social engagement:
Social media has made the customers directly reach out to brands. The social media plan turns to be significant interaction with customers to know their likes and dislikes. Even customers can provide open feedbacks, criticism and ask questions.
5. Analyze social performance:
The business doesn’t handle any tool that can consider all the above points. But this feature in the tools will bring out all the efforts and ideas put in by your marketer. Moreover, the performance report is the one that implies the likes, visitors, views, and more. Therefore, it is a great chance to improvise in format, content, and timing based on the audience’s likes.
18 tools you need to aid Social Media Strategies
Sustaining in social media isn’t easy. However, some social media schedulers are still active and make us feel easier by making your workload lite and pave the way for great success. Here are a handful of social media tools that incorporates some of the features and functions mentioned above.
1. Animoto:
Animoto is a professional-quality video making tool for social media marketers. It comes with great viral and engaging content. It mandatorily comes with story templates and a drag-and-drop design which is easy to use. However, suppose you don’t want to use the templates. In that case, you can go creative using Animoto’s blank canvas and make a marketing video from scratch.
2. AdEspresso:
AdEspresso is a real-time analysis of Facebook, Instagram, and Google ads. It makes guesswork out, like how your ads resonate with your targeted audiences by following your campaign name and targeting details. You can create and manage your ads on all three platforms in one place and see how it works in the campaign. This tool intends to make ad creation and optimization easy.
3. Buffer:
Buffer is the most recognized post-scheduling platform across all other social media marketing tools. It can allow you to choose when to publish, like “every day” or “weekdays.” It makes it more effective by seeing the past posts and follow-up which were more effective and why. It helps to drive more engagement and results in social media platforms.
4. Bitly:
Bitly allows to shorten the URL and enable it to fit in nicely across all social media channels. As a result, it makes it easy to save valuable space instead of lengthy links. You can also monitor the results of individual links analysis, track the number of clicks on your posts, and better gauge the exciting content from the audience.
5. Brand24:
Brand24 is the best social media tool to keep a tab on your brand reputation. It provides insights about the view of your brand amongst the people to identify sudden changes in the discussion chart volume to retain your company’s image. Of course, it helps to keep track of our competitors too.
6. BuzzSumo:
BuzzSumo is the best tool to discover new content which is popular on the web. It gives you a set of influencers who share top keyword-related content. Use this to obtain more research ideas for content marketing campaigns and to connect with top influencers in your related industry.
7. Canva:
Canva is a free social media tool that every marketer is going behind now. It allows you to make your content more attractive by creating stunning images for your campaign. It jazzes up your post with more likes and shares. It comes with loads and loads of ready-made templates and excellent graphics to create an attention-grabbing photo in a minute.
8. eClincher:
eClincher is the best social media tool that allows you to schedule and publish a post withadditional features oncompetitors’ analysis mostly searched keywords, respond to messages and analyze your performance on each post. In addition, it enables to auto-post with smart queues.
9. Feedly:
Feedly is the best content discovery tool, similar to BuzzSumo with slight differences. It helps you collect content from different areas and collaborate your reading material into a single feed that you can browse at your leisure. In addition, it provides in-depth metrics by giving you ample reading material. In that case, you will never run out of content to post in your social media profile.
10. Hootsuite:
Hootsuite is a simple and powerful tool for the average online marketer. Hootsuite is used to schedule posts in advance on multiple platforms. This popular and simple tool allows you to measure content engagement and to understand the campaign’s performance. In addition, it is a relatively inexpensive tool for businesses.
11. Hubspot:
Hubspot is the best integration tool which is a bit expensive yet more of a required software nowadays. It manages all your marketing efforts like emails, SEO, SMM, and CRM into a single platform. It makes you easily compare the results across your marketing channels and analyze your social ROI.
12. IFTTT:
IFTTT is the best-known free social marketing tool. Its name implies “if this, then that.” It is the combination of different tools to create individual ‘recipes’ or a pack of instructions. Initially, it is tricky to navigate and understand, but you are a genius once you get on with it. The long list of ‘recipes’ ties actions together and triggers one activity when a particular action occurs.
13. Mention:
Mention is a comprehensive social listing tool. It monitors mentions of your brand, products, or competitors in real-time. Being at the top of the conversation is simple, as you can respond to comments and mentions from inside the platforms. In addition, you can use it to find relevant influencers for marketing campaigns and track your competitors’ analyses.
14. MeetEdgar:
MeetEdgar is a social media management tool that handles both re-sharing your content and optimizing social traffic. It is a handy automated content management tool. By working with all the social media platforms through a web plugin, you can maintain a populated channel with posts and access anywhere through your mobile. It is also featured with a URL shortener with an in-app click tracker to follow your clicks.
15. Post Planner:
Post Planner is a Facebook app that offers a dashboard to manage and improve your engagement and presence. You can schedule posts directly through Facebook and it also provides a list of status ideas and probable leads to viral posts. In addition, it is packed with insights and trending posts for your brand to optimize engagement.
16. Tagboard:
Tagboard is the best listening tool for social media content research. It is the most advanced way to monitor aspects like the brand or product mentions and how people react to your marketing strategy.
17. Tailwind:
Tailwind is a platform to create content for Pinterest and Instagram. Manage to use Pinterest to pin multiple boards at once, multiple uploads, and schedule posts. Give it a spin and try it for free! Also, experience the drag-and-drop calendar to make your scheduling easier.
18. Talkwalker
Talkwalker is a comprehensive tool that enables you to stay on the top in the marketing game. With this tool, you can leverage social data and information to make smart business decisions. It helps you to monitor online conversations in real-time for analyzing them. Overall, it covers 180 languages in managing newsletters, blogs, and other forums.
Conclusion:
These are some of the social media marketing tools that might help you take your online business to the next level. You can select some based on your business needs. However, suppose you have not yet started experiencing any of these tools, this blog might give you an idea of what you are looking for to turn your business successfully in online platforms.