Discover all you need to know about YouTube Shorts, including monetization policies, ad revenue sharing, eligibility criteria, and content guidelines. Learn how to monetize your Shorts videos, track ad revenue through YouTube Analytics, and understand the revenue-sharing model. Explore the requirements for participating in the YouTube Partner Program (YPP) and gaining access to monetization features. Get insights into optimizing your Shorts content for maximum engagement and revenue generation. Stay updated on policy changes, FAQs, and tips for growing your audience and earnings on the Shorts platform. Dive into the world of Shorts and unleash your creative potential on YouTube.
What are YouTube Shorts?
YouTube Shorts is a new way to create short-form video content, allowing you to shoot and share videos under 60 seconds easily and dynamically. It’s a platform where you can unleash your creativity without the need for sophisticated equipment and connect with audiences worldwide.
Shorts are appealing to audiences because of their accessibility and entertainment value. They can be viewed on various devices and platforms, allowing creators to engage with millions of viewers daily. Additionally, creators can use Shorts to build recognition through remixes and supplement their income through YouTube’s Partner Program.
If you’re a creator, you’re encouraged to start with what you have and tap into universal topics for broad appeal. Engaging with viewers is important as it helps to build a loyal following. Shorts can coexist alongside other video formats, giving creators diverse tools to express themselves and captivate audiences.
The possibilities with YouTube Shorts are endless, and we invite creators to explore this innovative platform to share their stories, express their creativity, and connect with communities worldwide.
YouTube Partner Program Updates
To join the YouTube Partner Program (YPP), you need to meet specific requirements that can be fulfilled by creating Shorts or long-form videos. To find out when you are eligible, go to the Earn section of YouTube Studio and click on “Notify me when I’m eligible.” Once you meet one of the following criteria, you will receive an email notification:
– You have 1,000 subscribers and 4,000 valid public watch hours in the last 12 months.
– You have 1,000 subscribers and 10 million valid public views on your Shorts videos in the previous 90 days.
Please note that any watch hours from Shorts views in the Shorts Feed will not be counted towards the 4,000 watch hour’s threshold.
YouTube Shorts Monetization
YouTube Shorts Monetization has introduced a new revenue-sharing model effective since February 1, 2023. This update replaces the previous YouTube Shorts Fund and lets monetizing partners earn revenue from ads viewed between videos in the Shorts Feed. To be eligible for Shorts ad revenue sharing, creators must follow YouTube’s Channel Monetization Policies, including content repetition and reuse guidelines, Community Guidelines, Terms of Service, copyright, and AdSense program policies.
Creators wanting to share Shorts ad revenue must accept the Shorts Monetization Module. This module enables earning from ads and YouTube Premium in the Shorts Feed. Revenue sharing applies to eligible Shorts views starting from the date of acceptance. It’s worth noting that opinions of ineligible Shorts won’t count towards revenue sharing. Ineligible Shorts include non-original content, artificial views, or content inconsistent with advertiser-friendly guidelines.
The revenue-sharing process works as follows:
1. Pooling revenue from ads in the Shorts Feed.
2. Calculating the Creator Pool based on views and music usage.
3. Allocating revenue to creators based on their total opinions.
4. Applying a 45% revenue share to monetizing creators.
In addition, YouTube Premium subscription revenue is shared with creators based on the number of subscription Shorts views they share. Creators can refer to YouTube’s official Help Center for detailed insights into Shorts monetization policies. Revenue-Sharing Process
How to Make YouTube Shorts
To create a YouTube Shorts video:
Step 1: Sign into your YouTube channel from your mobile device.
Step 2: Tap the “+” to create the symbol.
Step 3: Tap “Create a Short” in the pop-up menu.
Step 4: If you use this option for the first time, your device will prompt you to let YouTube access your smartphone’s camera and microphone. You will be sent to the YouTube Shorts recording page if you agree.
Step 5: The YouTube Shorts recording length is set to 15 seconds by default in the app. You may alter the recording length to 60 seconds by tapping on the number “15” above the record button.
Step 6: You may set a time for the camera to start recording without you by clicking the Timer option directly below the Speed option.
Step 7: By selecting the filters option, you may add several visual filters to your recording.
Step 8: Press the Record button when you’re ready to shoot.
Step 9: To end the recording, press the Record button again. Tap again to record the next portion of the video.
Step 10: Tap the Undo button, symbolized by a left-facing arrow, to remove the last section rather than the entire video.
Step 11: Tap the Redo button, symbolized by a right-facing arrow, to return to the video.
Step 12: After recording the Short video, tap the checkmark in the bottom right corner to preview it and add music, filters, and text.
Step 13: When your YouTube Short video is finished, tap next.
Step 14: Adjust the sharing options and add a title (maximum of 100 characters) to your Short. Add the hashtag #shorts to the title of your video to ensure it is noticed or promoted with other Shorts videos on YouTube.
Step 15: Tap Select audience to specify if your Short video is intended for children.
Step 16: To finish, tap Upload and upload the short video to YouTube.
Marketing your YouTube Shorts
After you’ve finished your YouTube Short, it’s time to promote it. There are several methods for marketing your video, but here are a few of the most effective:
Share your YouTube Short on social media: This is an excellent approach to reaching a larger audience and increasing views.
Put your YouTube video on your website or blog. This will assist your SEO and bring more visitors.
Send your YouTube Short to influencers in your industry. This is an excellent approach to gaining exposure for your video and reaching a new audience.
How to Use YouTube Shorts as a Growth Strategy
1.Determine The Length
The recommended length of the Shorts is up to 60 seconds. However, you must know you must only utilize part of the period. Instead, your priority should be presenting your message as simply as possible while respecting your audience’s time.
When determining the duration of your YouTube Shorts, you must ask two questions:
- How much time will you need in the video to convey your point?
- Can you cut or delete anything from the content to reduce viewing time and maximize the effect?
When you answer these questions, your content will be automatically tailored compactly, improving its efficacy.
2. Make Valuable Shorts
You want to avoid uploading random content with your Shorts; it should be specific, brief, and, most importantly, helpful. If the viewer does not find your Shorts useful, they are unlikely to connect with your channel further. So you will extract a view from the user. You will lessen their chances of subscribing to your channel and interacting with your newer content. It would be best if you made YouTube Shorts on topics related to your specialty and the content of your YouTube post. Shorts may also showcase new products or services and build enthusiasm among your audience.
3. Create Custom Thumbnails
Like other YouTube videos, thumbnails are essential in determining whether or not a viewer will click on your YouTube Shorts. You may wonder why you should make a thumbnail for a vertical video that plays indefinitely. However, you may overlook that you may view YouTube shorts like regular videos on a channel. As a result, an appealing thumbnail for your Shorts is required to entice the audience to watch your short video.
4. Make Your Titles Count
The title of your YouTube Shorts is another important consideration if you want to capture the user’s interest. It would be best if you worked on the title of your YouTube Shorts like you would do on a thumbnail.
Your title should inform the audience about the content you’ll deliver in your short video. Don’t try to deceive the user with false titles; you’ll lose their trust, which may lead to a loss of future interaction.
5.Use YouTube Stories
You may promote your YouTube Shorts with YouTube Stories. Create a captivating narrative for your viewers with the highlights of your best Shorts. Because the user is aware of your effort, they are more inclined to view your content.
When you use the YouTube Stories feature, you may even increase your chances of getting new YouTube subscribers and interaction rates. Note that only people with more than 10,000 subscribers can share stories. Stories are also limited to accounts intended for children and supervised accounts.
6. Don’t Post Long-Form Content.
People gradually realize that YouTube Shorts provide a simple method to entertain or learn. But you want to satisfy them by releasing minute-long Shorts. So keep it short, simple, and to the point with YouTube Shorts.
7. Be Consistent
Whatever form of content you post on YouTube, you must consistently upload. Uploading Shorts regularly will draw your audience’s attention to your content while increasing brand recall and loyalty.
The key is to plan and develop your content ahead of time with a posting schedule for your YouTube channel. You may utilize YouTube Scheduling features to upload your videos on time automatically. Then, when your viewers expect a new video from your channel, they will no longer be disappointed by your rapid uploads.
Now that you have acquired some strategies, you can easily use YouTube Shorts to increase your subscriber base and interaction rate. YouTube Shorts has a bright future ahead of it, and with testing and trials in the beta version, the feature will improve more.
Final Thoughts
YouTube has begun concerted attempts to become a significant short-form mobile video content player. This is where the industry is going, and you should generate content like this. Shorts are one of the newest mobile platforms, with millions and millions of viewers, and every clip has the potential to go viral at any time.
Creating YouTube Shorts is simple, and there’s no reason to believe they won’t continue to be so. It is also one of the most effective methods for getting your channel recognized and attracting new viewers to your YouTube channel. Thus, with the best strategy and content, one can reach heights with YouTube shorts.