For a brand in 2022, landing on Instagram’s Explore page is like striking gold. When this occurs, life gets significantly more straightforward for it. Even though advertisements drive most social media traffic, the Instagram Explore page is still one of the best places to get an organic reach.
Behind the Explore feed, Instagram’s robust algorithm has gotten incredibly good at presenting individuals with content they might be interested in. But, unfortunately, it’s a touch too good that might lead to the spreading of misleading information.
The algorithm continually develops and learns to identify inappropriate content, elimination of bias, and promote new formats. In addition, it aids in connecting people on the platform with positive communities in response to negative and positive content.
Brands may gain from featuring in the Explore tab in 2022 by increasing their reach, impressions, and sales. In addition, it’s a platform where you may broaden your audience and create a community. Learn about the Easy Ways to Rank on the Explore Page in 2022 and the benefits of using the Explore Page effectively in 2022.
What is the Instagram Explore page?
Instagram’s Explore page is a personalized collection of public pictures, videos, Reels, and Stories. These features help each Instagram user find posts, accounts, hashtags, and products they might be interested in.
The Instagram Explore page’s algorithm uses machine learning to adapt and improve its content recommendations.
Before the dedicated Reels and Shop tabs, tap the magnifying glass icon in the lower menu to reach the Instagram Explore page. People can search for accounts, hashtags, and locations at the top of the feed. In addition, Instagram enabled keyword searches, expanding the search beyond usernames and hashtags.
There are many categories below, ranging from a dedicated IGTV feed to topics such as music, sports, travel, beauty, and food. In addition, new categories, such as “audio,” are likely to appear soon when a user searches for something; the category options changes accordingly. Every day, 200 million Instagram accounts visit the Explore feed, according to Instagram.
Why is the Instagram Explore page important for your business?
It is important to get your brand on the Instagram Explore page so that more people can view your post. With an estimated 1.35 billion monthly active users on Instagram by 2023, this increased visibility will have various implications:
Increased followers: The Instagram Explore page receives over 200 million daily visits. That equates to half of the platform’s users. And Instagram will display your content to people who are most likely to be interested in your account among these users. This approach indicates that you have a good chance of transforming some of them into new followers.
Increased engagement: People are more likely to interact with content by liking, commenting, and even sharing with their network if they appreciate what they see. Your content in the explore tab might be the gateway for such an opportunity that increases your brand engagement.
Increased sales: It’s easier to get your products in front of the right people when more people discover your content through the Explore page. Additionally, your shoppable Instagram posts may appear on the Explore page. The more the target audience learns about your products, the more it may increase sales.
Easy Ways to Rank on Explore Page in 2022
With millions of posts published every day, Instagram exposure is highly competitive. This process makes it challenging for content to appear on the Explore page. To boost your chances, use the following Instagram recommended practices:
- Create content that connects the audience & gets maximum interaction
The Instagram Explore page algorithm focuses on engagement as one of the significant ranking factors. It’s easier than it sounds to create compelling content. Examine your existing content as well as your target audience. What kinds of Instagram posts do they like the most? A quick Instagram audit can aid these discoveries.
Your content should ideally have two qualities: it should be useful and appealing to the eye. Is your content valuable? Is it assisting your followers in achieving a goal or resolving a problem?
Alternatively, it might be that it informs and educates them. Finally, if it fits your brand’s personality, you could even generate content merely to entertain them.
Take a try at Instagram engagement now that you better understand what content your target audience finds interesting.
Videos auto-play in the Explore tab will give more significant space in the feed, and they have the edge over text in terms of engagement. Visuals with product tags, carousel layouts, or amazing photographs, on the other hand, can be equally engaging.
Take into account the best practices for each format. For example, share high-resolution images, capture users’ attention early, and give something of value, such as an engaging story or a giveaway. Remember that interaction is more than likes and comments. As a result, make content that people will want to save and share.
2. Increase Brand Presence & Digital Growth
One of the main goals of Instagram’s Explore page is to introduce users to the platform’s various communities to increase brand presence. Building a community in the same field or sector is crucial to Instagram’s Digital growth success. Therefore it should be in your marketing strategy as well.
The more engaged your Instagram brand community is, the more likely Instagram will suggest it to “lookalike audiences” on the Explore page.
Allow enough opportunities for your followers to interact with your account about your brand. For example, in the comment section, DMs, and other active brand channels, start and participate in brand discussions. In addition, encourage your followers to turn on post notifications to get involved immediately with your brand’s product and services.
3. Focus on creating value-driven content
Make your own Instagram engagement to understand better what content your target market finds engaging with features liketips, hacks, tutorials, or infographics. Then, apply your audience research to the content plan for your brand’s social media channels.
Videos benefit from static visuals in terms of engagement. They play automatically on the Explore tab and are given greater space in the feed. Visuals with product tags, carousel formats, or just great pictures, on the other hand, can be engaging as well. Finally, don’t underestimate the impact of compelling captions.
Follow each format’s best practices. For example, share high-resolution images, grab readers’ attention early, and provide something of value, such as great storytelling or loyalty benefits. Remember that interaction is more than likes and comments. As a result, strive to provide content that people will want to share and save.
4. Post at the optimum time
Because every Instagram account has a varied audience from different cities and time zones, figuring out the optimum Instagram posting times is very important. While every account’s optimal time to post on Instagram is different, some periods are commonly associated with more Instagram engagement. Later, they evaluated 12 million posts from accounts with diverse Instagram followers from different time zones worldwide to see if they could figure out the secret to posting on Instagram.
Following the ultimate Instagram engagement test results, these could be the most critical Instagram posting hours for the best results.
– On Monday at 6 a.m., 10 a.m., and 10 p.m. EST
– On Tuesday at 2 a.m., 4 a.m., and 9 a.m. EST
– On Wednesday at 7 a.m., 8 a.m., and 11 p.m. EST
– On Thursday at 9 a.m., 12 p.m., and 7 p.m. EST
– On Friday at 5 a.m., 1 p.m., and 3 p.m. EST
– On Saturday at 11 a.m., 7 p.m., and 8 p.m. EST
– On Sunday at 7 a.m., 8 a.m., and 4 p.m. EST
5. Engage with other creators
Spend some time connecting with the content other Instagram creators are sharing before you upload your next photo. Specifically, accounts that are similar to yours and in your niche.
Instagram’s primary rule is to increase your chances of being noticed by interacting with other users on the platform. The more you engage, the more visible your account gets, and the more people to your profile will engage with you.
However, the quality of your Instagram engagement is just as crucial as the number, so you should take the time to communicate with specific accounts. For example, engage with content from fashion label accounts, fashion and beauty influencers, and fashion inspiration accounts if you run an Instagram account for a fashion business. Also, engage with posts from social media thought leaders and social media marketing blogs if you’re in charge of a social media marketing company’s Instagram. You’ll be putting yourself in front of the right people who will be interested in your content and, hopefully, anything you’re offering or advertising.
6. Build momentum with consistency to rank on explore page
Instagram’s Explore page consists of Reels, Stories, videos, and photos. One of the platform’s primary features is this tool, which assists business owners in gaining brand recognition with little resources.
Furthermore, business people can use this social platform’s feature to find new customers, expand their following, and enhance sales. This process explains why many businesses went to great heights to get their content featured on Instagram’s Explore page.
There are other helpful techniques to incorporate into your marketing strategy and to assist you quickly landing on the Instagram Explore page. Like adding relevant Hashtags to the content and using influencer marketing.
Including influencer marketing in your Instagram marketing strategy might help you generate high-quality posts. It’s a marketing approach that entails working on behalf of influencers to promote your business and increase your following. The majority of Instagram influencers have a solid grasp of their target demographic. As a result, they can create original and engaging content that will help you increase your engagement and your chances of landing on Instagram’s Explore page.
Explore tags like hashtags, account tags, and geotags on Instagram for another way to increase your brand’s exposure. Users can search for topics, locations, and hashtags on Instagram’s Explore page. In addition, Instagram posts with one relevant hashtag earn higher engagement than those without a hashtag. To maximize the chances of your target audience discovering your content while searching for a specific hashtag on Instagram’s Explore, utilize hashtags related to your business or expertise.
Overall, landing on Instagram’s Explore page allows your brand to enhance its online presence and connect with its target audience. For example, suppose you currently have an Instagram Business account. In that case, one of your main goals should be to create content that reaches and resonates with your target audience. This technique can quickly boost your chances of being featured on the Explore page.
Final Thoughts
The United States has about 159 million Instagram users, making it the second-largest audience by country. As a result, utilizing the Explore page allows you to reach millions of new and relevant users.
The good news would be that accessing the Instagram Explore tab doesn’t have to be complicated. You may get ahead of the game by correctly combining good content, timing, and new formats. However, to perfect your approach, you must first understand what your audience expects from you.