A website is crucial for any organization in today’s world. You’re probably missing out on business opportunities if you don’t have a website for your company. In addition, a website can be utilized to implement a range of marketing methods that will aid in the growth of your company.
Advertising on the internet has a considerably broader reach than any other type of advertising. For example, suppose your company’s online portfolio is your website; you can use social networking sites, forums, and PPC advertising services to promote your business online with your website as the fulcrum.
Why must you invest in a Website in 2022?
You can market your business online with a website and an online presence strategy. A website is essential for establishing a company’s credibility. Another key point to remember is that you can explain to your probable consumers why they should trust you and provide testimonials for evidence to back up those claims by developing a website. Without an online presence in 2022, you can’t run a viable business.
What better way to demonstrate your market dominance than by creating a great website that can help you grow sales, expand your organic reach, and lower your advertising costs? Some business owners are unaware that most customers try to visit their website before making an actual purchase.
You’ll need a website designed to turn one-time visitors into returning customers. It’s a method that entails a combination of solid research-based decisions and constant iteration. And, with digital consumption increasing at unprecedented rates over the last two years, your firm will almost be invisible to your target audience if you are not online.
Here are our top eight reasons why investing in your company’s website could be your next best move.
1. It helps you build trust and boost credibility
People purchase items depending on their trustworthiness. That is why, before making a purchase, people spend so much time online reading product reviews. Your website is a great tool for communicating your value to customers and demonstrating that they can approach your products/services.
More than 80% of today’s customers believe that having a website increases one company’s credibility. However, having a poorly performed one may cause consumers to question your company’s credibility.
2. Speeds up your sales cycle
Websites allow businesses to quickly show off their products or services to potential customers if you include client testimonials or product reviews. In that case, you’ll get bonus points for boosting your trustworthiness, which will result in improved conversion rates.
Having a good website will also reduce the amount of time you spend on sales calls. You won’t have to respond to routine questions about business location or hours of operation because it’s all on your website.
3. It helps you stand out from the crowd
Customers are more likely to buy from your brand if it clearly defines who you are, what you stand for, and what you represent. This methodology may also assist you in standing out from the crowd. It can be challenging to do this without a website because people can’t easily find quality and trustworthy information about your company.
4. Aids in generating leads
One of the most interesting reasons to have a website for your business is to increase your lead generation opportunities. People will know how to contact you if they find it online; when people get interested in your product or service and want to learn more because of the information on your website, you have the opportunity to increase your sales. Although websites have a cost, they have a positive ROI (Return on Investment) when used effectively.
5. Generates Organic Traffic
You have a chance to appear in Google search results once you’re online and have an SEO-optimized website. Your website may appear in search results if someone searches for a product or service. This presence allows you to increase your customer base significantly.
6. Saving You Time + Customer Service
Many businesses receive phone calls inquiring about their location and business hours from potential or current customers. When you cannot respond to a phone call, the customer is dissatisfied. Calls can also divert your employees’ attention away from the most critical aspects of your business. With the help of a website, these calls can be reduced, increasing internal efficiency.
7. Updates and Announcements
It’s simple to make updates and announcements to your customers because your website is available 24/7. When something is very relevant to them, you have a better chance of up-selling them.
8. Enables Digital Marketing
One will probably want to drive traffic to a website or landing page by using digital marketing to increase leads and develop their business.
Use the historical traffic to your website to target the most qualified customers and obtain the highest ROI on your ad spend to do this effectively. This process cannot be completed later. So you must have your website up and running as soon as possible, even if users do not intend to run advertisements immediately.
Websites have become essential in today’s corporate world. If you’ve created a Facebook page or a Twitter account for your company, you’ve probably already included a link to your website in your profile. After all, you don’t want your followers to read your status updates and then leave – you want them to visit your website and hopefully become paying customers.
On the other hand, many business owners neglect to link to their social media pages on their websites. So what are the benefits of including social media links on your website, and how do you do so?
Why Have Social Media Links On Your Website?
Adding social media links to your website, at its most basic level, aids in the growth of your followers. Aside from that, showcasing your social media profiles on your website will help you attain other aims and objectives.
12 Benefits of Social Media for Business
According to the Global Social Media Stats, over 4.2 billion active social media users worldwide.
Suppose you fail to include social media in your digital marketing strategy. In that case, you’re missing out on a quick, inexpensive, and effective way to reach nearly half of the world’s population.
Let’s look at how social media can help you connect with your target audience, engage customers, and grow your business.
- Increase brand awareness
- Humanize your brand
- Faster, Easier Communication
- Social Media is Great for Promoting Content
- Reputation Management
- Generate Leads Directly & Indirectly
- Boost Organic Visibility
- Increase Website Traffic
- Boost sales
- Partner with influencers
- Gain Customer and audience engagement
- Gain Customer service and customer support
How to Create a Website’s Social Media Marketing Strategy
Your brand’s visibility and website traffic can benefit from social media platforms. However, gaining these benefits requires using the appropriate social media platforms.
Although Facebook and Twitter are essential components of any social media strategy, it’s important to think about your options. Pinterest, Yelp, and TikTok are just a few examples of sites that might help you reach the proper people.
Social media will help your business grow, but only if your profiles link to a high-quality website. Then, you can go on to your marketing approach after narrowing down the social media sites you want to focus on. While specific content is required for different social media platforms, your overall approach should be holistic.
Your content should work together to help you meet your marketing objectives. Developing a solid social media marketing plan requires:
- Researching your target audience – You’ll have already done some work when narrowing down your platform options. This research phase should be focused on determining what type of content your target audience wants.
- Analyze your competition – Knowing what your competitors are up to can assist you decide what to concentrate on and avoid. It’s unnecessary to be a pale imitation of your competition, but you also don’t want to overlook significant changes.
- Create and curate engaging content – The content you publish must be relevant and interesting to your target audience. While social media is all about engagement, your website’s goals should also be driven by your content.
Most Popular Social Media Platforms for 2022
There are multiple social media platforms from which to pick. The following websites can be a great place to start your digital marketing journey. We’ll explore what makes each one different so you can figure out which one is best for your audience and needs.
As per the Statista Research Department – Feb 2022, Facebook has over 2.9 billion monthly users. That’s about a third of the world’s population, so you’ll have a strong chance of reaching your target audience on Facebook, regardless of your industry or location. Despite its negative reputation among younger users, Facebook continues to be one of the most popular social media apps among those aged 12 to 34.
2. YouTube
YouTube is now the second most popular search engine globally, behind its parent firm, Google. The platform is essentially a video-sharing social networking site, with videos being the most popular type of content.
According to the Pew Research Center analysis, a whopping 81% of adults in the United States claim they use YouTube regularly, with a large proportion of 15- to 34-year-olds. Although there is intense competition for the attention of YouTube’s over 2 billion subscribers, the niches in which you can generate video content for the network are virtually limitless.
3. WhatsApp
WhatsApp is the most popular social messaging application with over two billion monthly active users. You can establish a customized profile, add a catalog, website URLs, store locations, promotional details, automate messages with a Chabot, and more if you use WhatsApp Business.
4. Instagram
Instagram has over 1 billion monthly users and does more than tell you what your favorite influencer had for lunch. With over two-thirds of all Instagram users being under 40, you can’t afford to ignore the platform if you have consumers under 40. Even though you’ll be up against more than 70% of businesses in the United States who utilize Instagram as a marketing platform, the benefits are well worth the effort.
Instagram posts receive a 23 percent higher engagement rate than images uploaded on Facebook while having similar features and engagement methods. This aspect means that marketers can generate more than four times the number of interactions on Instagram than they do on Facebook. Furthermore, statistics suggest that 80% of Instagram users utilize the app to make purchasing decisions.
5. TikTok
TikTok is a social media platform that is still relatively new. However, TikTok has grown into a global viral phenomenon in just a few years since its launch in 2017, with over 65 million users in the United States alone.
If you want to connect with Generation Z, TikTok is the platform. Teenagers account for over 25% of the platform’s audience in the United States. TikTok’s engagement rates are also exceptionally high; as of January 2021, TikTok’s time per user had surpassed that of Facebook.
The best type of content for TikTok is short-form videos set to popular music. To earn more followers and loyalty, avoid highly self-promotional videos and instead focus on engaging your viewer.
6. Messenger
Messenger was a Facebook messaging tool until 2011. Then, it became a standalone app with advanced features, many of which are beneficial to businesses. Messenger allows you to advertise to Messenger’s 1.3 billion active users, create chatbots, send newsletters, etc. Customer service and retention are two further commercial applications for Messenger. Messenger is a marketer’s dream come true, with automated chatbots that answer inquiries and sell items and adverts that display in the user’s inbox.
7. Telegram
Telegram is a popular social messaging app that prides itself on user privacy, message encryption, and quick delivery. It now has 400 million monthly active users around the world.
Brands can utilize Telegram in a variety of ways in addition to offering one-on-one customer service. Telegram chatbots, for example, are excellent for automating promotional messages and mediating groups. The site also permits groups to have up to 200,000 members, more than other messaging networks allow.
8. Snapchat
Snapchat has almost 530 million active users as of Q2 2021. Snapchat is one of the most popular social networks on the planet. Despite losing ground to social media platforms like Instagram and TikTok, Snapchat is still one of the most popular apps under 25, with over 306 million daily active users worldwide.
9. Pinterest
Pinterest has gained popularity as a platform to collect ideas and find creative inspiration for everything from cooking to DIY home projects, meal prep, interior design, and fashion. Approximately 444 million monthly users, about 70% of whom are female; the platform is a significant product discovery stop. Pinterest aids to focus on if you want to advertise your fashion, interior decor, or DIY business to women aged 21-34 because of its concentrated female readership.
10. Reddit
Reddit is a social media platform where users may join subreddits and discuss various topics with other users. Users post the most recent news from numerous sources on the site, making it a news aggregator. Other users will then respond to this information by voting it up or down and commenting.
Reddit isn’t particularly popular with marketers. However, it has over 1.3 billion monthly visits and many active, targeted communities. As a result, it’s a feasible choice for websites trying to grow their audience.
11. Quora
Quora, like Reddit, is a social networking platform that encourages interaction. Users can post questions, receive answers, vote up or down, and comment on various topics. You’ll discover your tribe on Quora, with over 300 million monthly users and hundreds of niche communities known as Spaces.
Understand that question posts usually appear high in Google search results, so even those who don’t use Quora might find your content via a Google search.
12. LinkedIn
LinkedIn is particularly popular among business-to-business audiences, with 48.8% of marketing professionals in the United States utilizing the website for marketing reasons in 2019 alone. It can also establish thought leadership and authority in their industry and attract top talent.
LinkedIn has a lot to offer if you put in the time to develop unique content and establish a presence on the social networking platform, with over 774 million users.
Top Disruptive Trends to Prepare for in 2022
Now social media managers worldwide are getting a sense of what’s going on. Because we have plans to implement, we need to know which social media trends will change the game in 2022.
Is TikTok on the verge of catching up to Instagram? Is there a difference between organic and in-person engagement? Is hosting a live audio conversation once a week necessary? Let’s look at the growth patterns and skills that need to be learned from 2021 and how they might affect marketing in 2022.
- TikTok will overtake Instagram as the most important social media platform for marketing.
- You’ll start spending a lot of money on smaller networks
- Customers will expect to buy your products directly on social media
- Except on YouTube, the long-form video seems to be a flop
- You will outsource your engagement tactics to a Creator
- It would be best if you learned paid advertising